Diseño de una estrategia shopper marketing para centro de negocio “Río del Hato” Marval S.A.
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Bucaramanga : Universidad de Santander, 2015
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2015-02
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Description: Rio del Hato Marval S.A. weakness research to focus on sales results from the day of launch to March 30, 2015 to formulate a coherent marketing strategy aimed the consumer and reach the top of mind of potential buyers, through a communication strategy and Shopper, showing that it is a unique environmental project in Santander which has not an aggressive competition from other contractors and that as a result you can perform various marketing tactics.
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125 p. Cd