Examinando por Materia "Top of mind"
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- PublicaciónAcceso abiertoDiseño de una estrategia shopper marketing para centro de negocio “Río del Hato” Marval S.A.(Bucaramanga : Universidad de Santander, 2015, 2015-02) Ahumada Villalba, Annally.; Andrade Díaz, Ricardo.Description: Rio del Hato Marval S.A. weakness research to focus on sales results from the day of launch to March 30, 2015 to formulate a coherent marketing strategy aimed the consumer and reach the top of mind of potential buyers, through a communication strategy and Shopper, showing that it is a unique environmental project in Santander which has not an aggressive competition from other contractors and that as a result you can perform various marketing tactics.