AAHA. Trabajos de Grado

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  • Publicación
    Acceso abierto
    Diseño de una estrategia shopper marketing para centro de negocio “Río del Hato” Marval S.A.
    (Bucaramanga : Universidad de Santander, 2015, 2015-02) Ahumada Villalba, Annally.; Andrade Díaz, Ricardo.
    Description: Rio del Hato Marval S.A. weakness research to focus on sales results from the day of launch to March 30, 2015 to formulate a coherent marketing strategy aimed the consumer and reach the top of mind of potential buyers, through a communication strategy and Shopper, showing that it is a unique environmental project in Santander which has not an aggressive competition from other contractors and that as a result you can perform various marketing tactics.
  • Publicación
    Acceso abierto
    Estudio de satisfacción del servicio a los estudiantes de especializaciones presenciales de la universidad de Santander Bucaramanga semestre A-2015
    (Bucaramanga : Universidad de Santander, 2015, 2015-02) Pérez Camacho, Nadya C.; Pérez Camacho, Nathalia J.; Andrade Díaz, Ricardo.
    The next study will measure student satisfaction of attendance majors at the University of Santander in Bucaramanga 2015, concerning the provision of academic services and institutional services aimed at the area of University´s postgrads, in order to contribute to approach strategies for continuous improvement and rethinking procedures that will result in more satisfied students and more new students referred by graduates.
  • Publicación
    Acceso abierto
    Diseño del plan de medios para el posicionamiento de los seguros novedosos de la empresa ARC Seguros Ltda en la ciudad de Bucaramanga y su área metropolitana
    (Bucaramanga : Universidad de Santander, 2015, 2015-02) Albarracin Hernández, Carlos E.; Galvis Bastos, Jesús A.; Andrade Díaz, Ricardo.
    Objective: To propose a media plan that allows customers of Bucaramanga and its metropolitan area informed of new insurance options and innovations offered by the company ARC Seguros Ltda. Methodology: In this research a quantitative approach was applied, this will be evidenced in the choice of method of collection of numerical data; for population sample was took as a selection tool, the internal database of existing customers which represents a total of (N = 5291). Other Selection was the execution of surveys conducted randomly in which 358 individuals were randomly selected. The type of sampling is probabilistic developed where all qualified individuals have a greater than 0 to be chosen (0.5) possibility, this type of sampling allows the scientific argument results on the total population with controllable margins from design and reliability precisely calculable for each consideration. The margin for this project acceptable error was 5% for a confidence level of 95 % Results: It was determined the medium of choice and higher frequency by which customers wish to receive the information of new insurance options and innovations offered by the company, could also observe the degree of interest of customers for each of the selections.
  • Publicación
    Acceso abierto
    Diseño de una estrategia de mercado para el posicionamiento de la línea cosmética de Laboratorios Ophtha mediante la exploración del sector médico de incidencia en la zona de Cabecera del Llano en la ciudad de Bucaramanga
    (Bucaramanga : Universidad de Santander, 2015, 2015-02) Acosta Acosta, Isaura J.; Mc Cormick Méndez, Sergio A.; Albornoz Silva, María-Jenny
  • Publicación
    Acceso abierto
    Diagnóstico del mercado aplicado por la empresa Carrocera de Buses Marcopolo-Superpolo en el departamento de Santander
    (Bucaramanga : Universidad de Santander, 2015, 2015-03) Gómez Mantilla, Edgar M.; León Ortega, Orlando; Pacheco Díaz, Edwin A.; Urrea Naranjo, Nelson E.; Albornoz Silva, María-Jenny