Please use this identifier to cite or link to this item: https://repositorio.udes.edu.co/handle/001/2997
Title: Diseño de una estrategia shopper marketing para centro de negocio “Río del Hato” Marval S.A.
Authors: Ahumada Villalba, Annally.
metadata.dc.contributor.advisor: Andrade Díaz, Ricardo.
Keywords: Marketing
Top of mind
Shopper
Communication
Issue Date: Feb-2015
Publisher: Bucaramanga : Universidad de Santander, 2015
Abstract: Description: Rio del Hato Marval S.A. weakness research to focus on sales results from the day of launch to March 30, 2015 to formulate a coherent marketing strategy aimed the consumer and reach the top of mind of potential buyers, through a communication strategy and Shopper, showing that it is a unique environmental project in Santander which has not an aggressive competition from other contractors and that as a result you can perform various marketing tactics.
Description: 125 p. Cd
URI: http://repositorio.udes.edu.co/handle/001/2997
Appears in Collections:AAHA. Trabajos de Grado

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