Examinando por Autor "Díaz Rojas, Wilmer Javier"

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  • Publicación
    Acceso abierto
    Campaña publicitaria para la proyección del documental "Maradona, rebelde. Héroe. dios"
    (Bucaramanga : Universidad de Santander, 2019, 2019-11-28) Díaz Rojas, Wilmer Javier; Jiménez Pinilla, Germán-Horacio
    With this project we want to publicize the process to execute the advertising campaign for the Directv brand, from the creation and presentation of the proposal to the materialization of all the pieces that make up the campaign, in the same way, show all the coordination of the staff Logistics and direct and indirect human talent that are part of this development. It is intended to show, each of the processes that must be fulfilled in the development of both the strategy and the campaign based on the brief that the client provides us complemented by the ideas that as an agency we contribute to make the activation more interesting. In addition to this the contribution from the graphic part as essential support for the execution of each point that bases the idea and gives the creative touch, so that anyone who reviews the proposal can understand and make a visualization of the final result. The cleaning of the pieces, a good layout and sobriety are elements that can be appreciated in the review of each point of the campaign to facilitate their understanding and study, as well as illustrating the procedure to achieve the main objective of the proposal. In the same way, the incidents and conclusions will be presented once the whole stage of, generation of ideas, illustration, approval, design and execution of the entire advertising campaign is finished, to publicize the results and evaluate the effectiveness of the same based on the fulfillment of the general and specific objectives contemplated below.