Examinando por Materia "Caracterización de Usuarios de Gobierno en línea"

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    Insumos para la formulación de una política pública de turismo receptivo para el municipio de Floridablanca, con el aprovechamiento del criterio de caracterización de usuarios de gobierno en línea.
    (Bucaramanga : Universidad de Santander, 2018, 2017-12-02) Mendoza Rodríguez, Efraín; Torres Sánchez, Carlos-Eduardo
    The present document intends to propose the inputs required for the formulation of a public policy of receptive tourism for the Municipality of Floridablanca 2017, with the use of the criterion of Characterization of Online Government Users, led by the Ministry of Information Technologies and communications in the region; The methodological procedure involves analyzing the administrative, operational, citizen participation aspects to structure the proposal and present the draft agreement to the Municipal Council, addressing the essential elements of the tourism policy developed by the Locality that seeks to generate a favorable environment for investment and The tourism; Consequently, the receptive tourism policy in the urban and rural areas of Floridablanca is directed towards an improvement of alliances of actors with indicators of competitiveness based on the use of the opportunity advantages and potentialities of the region. This research identifies the main inputs and instruments of tourism policy, particularly regarding the receptive tourism service of the second most important city of the Metropolitan Area of Bucaramanga, articulated to the strengthening of governance with participative planning management of institutional and social sectors. Finally with this academic exercise we want to establish a strategy to strengthen the tourism sector in Floridablanca, taking into account that the flow of tourists is lower compared to other municipalities in the metropolitan area, among the different causes, because there is no available information at the municipal level. the tourist offer expressed in number of operators, types of offered services, level of quality that allows to advance in the definition and fortification of the attractiveness, as well as the establishment of municipal tourist routes, that integrate the local tourism.