Examinando por Materia "Color"

Mostrando 1 - 2 de 2
  • Publicación
    Acceso abierto
    Cartilla Visual Como Material de Apoyo Educativo Para Estudiantes de Comunicación Gráfica Teoría y Psicología del Color a Través de los Alebrijes
    (Universidad de Santander, 2022-12-12) Lizarazo-Sarmiento, Silvia Fernanda; Estupiñán-Contreras, Javier Ándres; Figueroa-Quiroga, Diana Marcela; Tordecilla-Meza, Jonathan Stiven
    The research project sought to create support educational material on color theory and psychology, for first semester students in Graphic Communication Technology at UDES. This material was built from eye-catching illustrations, using alebrijes to represent colors and personalities. Using a methodology that focuses on the target audience, an investigation began on the material provided by the university to students, a survey was conducted with 21 students about their experiences in the subject and their reasons for studying the degree, in addition to an-interview. to a teacher in charge. Where it was shown that students prefer a practical and visual educational model for their studies in the case of the subject Theory and techniques of color. Based on the information obtained, the sketch process for first impressions began and the direction the project will take. Taking into account the information collected, the creation of a visual and interactive primer was proposed, keeping the illustrations of the alebrijes as a central element of the project. At the end of the product development, the primer was printed, and the students had the opportunity to interact with the product. Data was obtained from that interaction, which was positive and consistent with the role of the project.
  • Publicación
    Acceso abierto
    Diseño y diagramación de piezas gráficas para difusión en redes digitales que hacen parte de la campaña publicitaria de la feria bonita de Bucaramanga
    (Bucaramanga : Universidad de Santander, 2019, 2019-11-28) Diaz Niño, Johan Sebastian; Pérez Boada, Carlos-Andrés
    With this project we want to carry out the collaboration in terms of the design and layout of parts for digital networks that in their entirety will be focused for their own publication and use in the advertising campaign of the beautiful fair of Bucaramanga 2019 either for guidelines in social networks whose purpose is to communicate about events that foster the sense of cultural belonging. Therefore, to bring to the scene the conceptualization and knowledge will be executed within the methodology of Bruno Munari as an important point in the realization of the same, and the need to have a broad and general approach among people who inhabit the Bucaramanga area as work approach for dissemination of events that start from a culturalization and recovery of habits linked to the integrality and development of positive attitudes within the local community, the pieces will consist of different formats for the correct adaptability of information and graphic aesthetics having as main intention the diffusion in lists and groups of journalists. and with the same correct use of a visual line as part of a preliminary created manual that will be carried out within the instance of professional practices in the Municipal Institute of Culture and Tourism.