Examinando por Materia "Color Psychology"

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    Acceso abierto
    Cartilla Visual Como Material de Apoyo Educativo Para Estudiantes de Comunicación Gráfica Teoría y Psicología del Color a Través de los Alebrijes
    (Universidad de Santander, 2022-12-12) Lizarazo-Sarmiento, Silvia Fernanda; Estupiñán-Contreras, Javier Ándres; Figueroa-Quiroga, Diana Marcela; Tordecilla-Meza, Jonathan Stiven
    The research project sought to create support educational material on color theory and psychology, for first semester students in Graphic Communication Technology at UDES. This material was built from eye-catching illustrations, using alebrijes to represent colors and personalities. Using a methodology that focuses on the target audience, an investigation began on the material provided by the university to students, a survey was conducted with 21 students about their experiences in the subject and their reasons for studying the degree, in addition to an-interview. to a teacher in charge. Where it was shown that students prefer a practical and visual educational model for their studies in the case of the subject Theory and techniques of color. Based on the information obtained, the sketch process for first impressions began and the direction the project will take. Taking into account the information collected, the creation of a visual and interactive primer was proposed, keeping the illustrations of the alebrijes as a central element of the project. At the end of the product development, the primer was printed, and the students had the opportunity to interact with the product. Data was obtained from that interaction, which was positive and consistent with the role of the project.