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    Modelo E - BUSINESS para el posicionamiento de la marca SUNNY SWIM SUIT en la Ciudad SAN JOSE DE CUCUTA.
    (Cúcuta: Universidad de Santander, 2018, 2018-01-02) Zapata Yañez, Leonardo Nicolás.; Gonzalez Verjel, May-Stefanny; Carvajal Guerrero, Angelica-Maria
    The approach of the e-business business model for the Sunny Swim Suit company is made in order to determine the way forward, in the world of the use of information technologies, evaluating the perspective of immediate improvement, and the successful future, based on the constant change, from the common physical world, to the advanced technological world, determining the relevant factors and establishing the parallel between the xii advantages offered by the business model , the disadvantages faced by the traditional market and drawing a line that highlight the benefits to which the mixture of these two scenarios is subject. The importance of added value as differentiation from competitors in a market is the ability hat this has to attract customers, focusing their attention on innovation. The e-bussines business model is the representation of that added value in Sunny Swim Suit, where through social networks, we replace catalogs, and through a virtual store platform on a web page, we replace the physical store , with the possibility of accessing promotions, choosing model sizes and colors in the same way as would be done physically, and with the guarantee of quality as an essential policy of the company.