Examinando por Materia "Logotipo"

Mostrando 1 - 2 de 2
  • Publicación
    Acceso abierto
    Diseño de logo y manual de identidad corporativa para la empresa Proservice S.A.S de Bucaramanga.
    (Bucaramanga : Universidad de Santander, 2019, 2019-11-13) Mantilla Rojas, Duván Hernando; Figueroa-Quiroga, Diana Marcela
    The objective of this project is to design a logo and a visual identity manual for the company Proservice S.AS, since the brand lacks these needs. An identity will be assigned to give it a face, the development of this will be a logo that will be classified into an isologue, imagotype, logo, isotype next to it will be accompanied by a phrase (slogan) that highlights the company. There will be a Brief where you can identify the target audience, their weaknesses, strengths, opportunities and threats that will have to face the market, also identify the type of competition. It will have a methodology that consists of 3 faces, analytical phase, creative phase, and executive phase which will help the optimal development of the project to be carried out. For the creation and design of the logo, you will work with vector design software and other image editing software, as well as support with a drawing table that will allow you to touch up when the design is fully developed. The final part of this project is the development of the manual of visual identity of the company Proservice S.AS in which the mission, vision of the company will be embodied along with all the creative part of how the logo emerged, which appropriate and not appropriate uses that can be used in the advertising of the brand when designing any publication, it will have a color palette which will be linked to the colors that identify the company.
  • Publicación
    Acceso abierto
    Rediseño del manual de Identidad Corporativa para la empresa Fonmujer de Bucaramanga
    (Bucaramanga : Universidad de Santander, 2019, 2019-12-02) Paredes Cárdenas, Karen Melissa; Figueroa-Quiroga, Diana Marcela
    This degree project is based on the update of the corporate identity of FONMUJER (employees Fund of women’s foundation). After the course of several years, the owners of this company notice that Fonmujer needs a change in its corporate image. Therefore, seeking professional help from Teseracto Estudio Creativo. For the optimal development of the project, a methodology consisting of 5 phases will be taken into account, which are: empathizing, defining, devising, prototyping and evaluating, for the generation of innovative ideas. Initially, the strengths, virtues and main aspects of the company are analyzed; Then, proposals and sketches of the new possible image that is the logo with a vector design software and other image editing software will be created looking for concepts, criteria and trends of logos today. With a defined style by the company, managing to connect a relationship of belonging with the public. The redesign of the corporate image consisted of the creation of a series of pieces and graphic structures, accompanied by a phrase (slogan) that highlights the company taking into account that the establishment has been occupying a space in the local market for several years. The refresh in your visual identity image gives the company a better recognition in all areas. Finally, it should be noted that the intervention of the concepts of Graphic Design, make this project a significant and efficient result.