AECA. Trabajos de Grado

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Examinando AECA. Trabajos de Grado por Autor "Chaparro Jaimes, Yilver Javier"

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  • Publicación
    Acceso abierto
    Creación de contenido Audiovisual para redes sociales de los clientes del Grupo Empresarial CSS
    (Bucaramanga : Universidad de Santander, 2019, 2019-10-28) Chaparro Jaimes, Yilver Javier; Figueroa Quiroga, Diana-Marcela
    The rise of Social Networks and the Internet in recent years has evolved the way advertising and marketing are handled as traditional media have become obsolete to new generations of consumers which are increasingly connected, This has been understood by the Grupo Empresarial CSS company for which this project is carried out focused on creating graphic content for the different clients of this company which develops digital marketing campaigns in the different networks social. According to the specifications given by the company the graphic content is made taking into account the needs of each client in order to create an optimal content, which should be attractive to users, It also generates a brand to give an identity to the different campaigns, generating confidence and credibility in digital users. The criteria are established and this content is carried out in order to solve the problems presented by the company in compliance with the objectives set out in the project, which is carried out by achieving an optimal development of the activities proposed by both the company and the university, using the different design programs and concepts acquired during the race to design the different strategies that meet the clients' requirements, thus achieving a greater interaction of digital users with the different brands to which this content was created with the different concepts used to achieve the objective.