Examinando por Autor "Riveros, Maria-Alejandra"

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  • Publicación
    Restringido
    Pasantia: Formulación plan de mejoramiento ESTRATÉGICO - CONFECCIONES MLG GROUP S.A.S San José de Cúcuta.
    (Cúcuta: Universidad de Santander, 2019, 2019-12-05) Jaimes Lopez, Andres Felipe.; Carvajal Peña, Deisy-Mireya; Riveros, Maria-Alejandra
    The research that was carried out in this project was designed for the confection company MLG GROUP SAS, with the purpose of formulating an administrative and strategic improvement plan, it must be said that the main motivation lies in the need that this entity has evidenced on the lack of organization both documentary and in the processes carried out. The first is the lack of marketing on social networks, as the brand and products are not promoted wholesale and retail with respect to the commercial dates it brings each year; which is of vital importance to continue to make known the clothing company in the applications of greater boom by users, such as Instagram, Facebook and WhatsApp. As a second situation to improve the inventory process in finished products, in order to keep an estimate of sales during the year and project in the following years with clear and objective sales, thus obtaining greater performance and profits for the development of the company. The third situation raised is the non-existence of an audit process for the process of dispatching merchandise to customers. As external factors it can be analyzed that in this textile sector it has a competition with great potential since there are many nationally recognized brands, and regionally positioned brands which makes its competition in the market governed under quality standards, Price, exclusive designs, variety of products, among others. All this is also a priority to add it in the formulation of the strategic plan to the administrative and productive processes of the confecciones MlG group s.a.s.